First and foremost, I’m really looking forward to helping you sell your home!
I’m sure you’re even more excited than I am to get it on the market, see buyers coming through, and of course, get an offer!
Selling a house is a fun and exciting process, but it can also be stressful and aggravating at times.
Which is why I’m giving you this…
I do everything possible to make sure everything goes as smoothly as possible.
Many of the things that are stressful or aggravating can be avoided (or handled better) as long as you know what to expect and do ahead of time.
So please, give this a quick read, and refer back to it throughout the process of selling your home.
While this guide won’t get into every little detail about the process (I’ll be taking care of a lot of things behind the scenes which you’ll never need to worry about)…
…it does get into some things you should know about, which will save you time, effort, money, and heartache.
Again, I would love to work with you!!!
Marketing Your Home,
Selling a home takes a well thought out game plan. We have just that ready to list your home.
I’m sure one of your biggest questions is “What are you going to do to market my house?”
While the MLS will do much of the heavy lifting to expose your home to the market, it may not be enough to reach the entire market.
- What if there’s someone out there who isn’t exactly in the market but would love your home?
- What if someone is just casually waiting to see the right place come on the market?
- What if someone has no intention of moving at all, but then they see yours is on the market, and the next thing you know they’re chomping at the bit to buy your house?
- What if someone who drives by and admires your house every day sees that it’s on the market?
Those are just a few of the “what ifs…”
The MLS is certainly important, but so is all of the additional marketing I will do to make sure anyone who may be interested in your house also sees it.
Here’s how I will be marketing your home beyond the MLS:
- A yard sign of course!
- Directional signs from the main road into your neighborhood.
- Ads in my own Magazine and paid Facebook Ads in Europe
- Postcards sent out to My farming area and the Neighborhood
- My personal agent website www.LiloRealtor.com
- My company website https://lilo.realtyteamleecounty.com/
- Social media https://www.facebook.com/lilocapecoral
- There are over 50 Internet programs where your Home will be advertised.
Including Google, Yahoo, Bing, Zillow, Trulia, Homes.com, Realtor.com
While that should cover almost every marketing angle possible, if you have any specific requests, just let me know and we can certainly discuss working it into the marketing mix!
LET’S SHAKE ON IT!
Wanna hear some good news / bad news?
The good news is you don’t have to pay me until (and unless) your house sells.
The bad news…
You don’t have to pay me until and unless your house sells.
Hmmmm, sounds more like good news / good news…for you! Not so much for me. Ha!
Pretty lopsided, huh? But that’s how it works in this business. You get my time, thoughts, advice, skills, and marketing with no risk to you, but all risk on me.
That probably doesn’t sound so bad to you, right? But here’s the deal…
It does hurt many real estate sellers because they end up not trusting the advice and motives of the agent they’ve hired to protect their interests!
Think about it…would you trust an agent putting in so much time, effort, thought and skills for you for free? Of course, they want (and need) to get paid. Otherwise, a client always wonders whether the advice their agent is giving them is good, right, and true…or just an attempt to get paid, paid more, or paid more quickly.
I take a lot of pride (and money!) in the time, thought’s, marketing, and advice I give to my clients, and the last thing I want you to do is question my motives.
Which is why I like to look at the relationship with my clients as, we are “partners” in this together.
I’ll take on the burden of not getting paid until your house is sold…
All you have to do is be serious and committed to selling your house and committed and loyal to me as your agent.
If only business were still done on a handshake! LOL
Before I can begin preparing the marketing for your home, or put it on the market, you’ll need to sign a “listing agreement.”
We’ll schedule a time to sit down and do the paperwork. When we do, I’ll make sure to review it with you before you sign.
If you have any questions or concerns at all, just ask me. I’m glad to clarify anything you want.
As I mentioned in the previous section, a lot of time, expertise, and money will be spent on selling your house…
So, please, before you sign this, make sure you’re ready to commit to the process and our relationship for the long haul.
What’s Your Home Worth?
Not sure if this is a good time to sell? Wonder how much you could get for your home? Let us create a comparative market analysis for your home to answer those questions and more.
Before we do anything else, we need to determine an accurate market value for your home.
I’ll do a thorough comparative market analysis (CMA) which will help us determine a likely range that your home should sell for.
In the analysis, we will look at similar homes to yours which have:
- Recently sold
- Are currently under contract
- Are currently active on the market
This will also help us determine an appropriate price to list your house for against the current competition and considering the current market activity.
I’ll give you my objective perspective and advice as to how much you should list your house for. While I hope you take my advice, ultimately you decide on the list price for your house.
However, the buyers in the market ultimately determine the market value of your home. It is only worth what a willing, ready, and able buyer is willing to pay. That should be in line with the value we see in the CMA, as long as there are no major changes within the market and you make the right decisions on pricing right from the start.
Many homeowners tend to overprice their house when they first hit the market because:
- They believe they should have “wiggle room” to be able to negotiate to the price they want to get.
- They simply hope that someone will pay more than the market data indicates.
- They price it based upon what they “need to get” in order to sell their house.
- They add every dollar of improvements they have made to the house over the years onto the data-driven value.
When an owner over-prices, for any of these reasons, they usually lose the market’s interest by being out of line with the market. This causes their home to sit there, accrue days on market, and cause buyer to wonder, “What’s wrong with the house?”
So, before we even go over the market analysis, my best advice is to listen to the data and price your home accordingly. That’ll end up saving you a lot of time, money, and aggravation.
What Happen’s Next?
Earlier we talked about how you’ll probably see the most activity in the first two weeks. Your house may sell in the first two weeks…but it could as easily take longer than that.
One of the things that many homeowners get aggravated about is the length of time it takes their house to sell. This is also one of the main things that cause those rash decisions we touched on earlier.
Interestingly, when an owner’s house sells quickly — like in the first two weeks — they often get aggravated because they feel it happened too fast. They usually think that means they asked for too low of a price or “gave their house away.” That’s probably not the case at all. It’s almost always just an indication that the house was priced appropriately. But this can lead sellers to do some silly things, like refuse great offers and wait for a better one, or even increase their price…only to find out weeks and months later they made a mistake.
On the other hand, other owners get frustrated when their house has been on the market for a few months with no offers at all. A few months may not be long at all, depending on the current market.
It’s almost like the perfect amount of time owners expect a house to sell it is somewhere around a month to two months.
The reality is, there’s no way to truly predict how long it will take to sell your home…or any other home for that matter.
We can certainly look at statistics to get a feel for how long houses in your area and price range have been taking to sell recently, but that doesn’t mean it will play out that way on your house. Markets change. The amount of buyers in the market goes up and down. The supply of houses for them to choose from goes up and down.
The most honest answer to the question is…it depends upon the current market conditions and how appropriately you are priced.
My best advice is this…
If it happens quickly for you…rejoice!
If it takes a while longer than you hope or expect…have faith and patience!
Prepare for The Closing!
Between the time your house goes under contract and closing day, it might seem like you have all the time in the world to get things done.
But time flies!
So, as soon as your house is under contract, you should do these things:
- Start lining up a mover. (They often book up far in advance. Plus, it takes time to find one you trust and to get the best rates possible.)
- If you’ll be moving yourself and are hoping for friends and family to help, make sure to line them up! (Just a heads up…many a seller has found that their friends and family say they’ll help, only to be unavailable when the time actually comes!)
- Call all of your utility companies and let them know you’re selling the house and want to discontinue service as of the closing date. (Let them know the buyers will be calling to get them transferred into their name so they don’t just shut off service.)
- Begin packing as early on as possible. Waiting until the last days will add a lot of stress, and you might not get done in time.
- Contact your lenders for a final pay-off statement. Make sure to freeze any home equity lines of credit weeks before the closing.
- Contact the town and arrange for them to do any required inspections and issue any required certificates of approval (i.e. Certificate of Occupancy, smoke detector certification, etc.). Doing a little bit of these every day over the course of time will make your move less stressful!
Congratulations! You’re closing on the sale of your home!
There will be lots of documents to review and sign, and this isn’t meant to give you a play by play description of all of that. The closing agent will review and discuss all of these at length.
But here are a few things you should do before you head to the closing table:
- Make sure to bring all extra keys, garage door openers, alarm codes, etc. with you to the closing to give to the buyer.
- Most likely, all of your closing costs will be paid out of the equity in your home. But if not, make sure you have a cashiers check, a certified check, or cash in the amount the closing agent calculated to be due from you at closing.
- Bring the proper identification. Usually a photo I.D. (like your license), social security card, and/or birth certificate.
- A rested wrist! (You’ll be signing a lot of documents!)
After the closing, there will still be a lot going on behind the scenes. Many documents will still need to be processed and recorded. Once it’s all complete, the final documents will be mailed to you at your new address.
Of course, I will always be available if you have any questions or concerns, even after the closing. Never hesitate to reach out to me!
And I hope we stay in touch on a personal level too! Thanks so much for choosing me as your agent, and I look forward to helping you with all of your real estate needs in the future…as well as any friends or family you refer to me!